The ‘give and take err….give and give’ in business dealings
We meet a customer…he starts talking…slowly probing…gradually engages us in a dialogue which gives him some insight into our working…some talk on our competitors interspersed with some industry talk…and we feel we have a customer who has given us an ear…then we try talking business…he starts by saying tough market…budgetary cuts…tightrope walk…but since we have ongoing relations, I’ll give you business… he lays out his ‘shopping list’…I will buy some of this and some of that…and may be consider the other things too…but you know I have very less money…it’s only because of you that I am spending…(wow! I must be a magician casting spells on people – I mean they spend just because they met me!)…and guess what, he also puts a price tag to my inventory…and the result…Eureka, I have a customer on hand…I run around pillar to post in the company selling what my customer sold to me about my product/service …and fighting for the price he decided to buy at… Let me just paraphrase…