Why should I advertise? …everyone knows me!
I faced a very interesting and intriguing question last week during my meeting with the top management of a closely held business house. The business, is profitable, on an expansive mode and holds good promise for the future. The business house, a leading player in its industry, is engaged in the services sector. Being a leading player in the industry, it is looked upon by other players in terms of its business moves – I mean who would want to reinvent the wheel when it already exists. During my meeting with them, I was posed a question – I am the leading player in this industry…prospects know…competitors follow my strategy closely and try and copy…I drive a lot of industry business… then why should I advertise? The question seems very logical considering that The prospects and customers know about you The market is expanding for your business You are a leading and a respected player in your industry. The business is profitable. Your brand